PTG Consulting

Reported directly to PR Manager as part of the agency’s largest client account team
Responsible for developing daily media monitoring briefs, a crucial client KPI; shared with Supervisor for review prior to client delivery
Developed first drafts of multi-page press kit documents for Supervisor review
Researched industry trends and reports and presented key learnings during weekly team meetings
Assisted in developing reactive media lead pitch drafts, for Supervisor review
Built a media list, researched, and sent my own pitch to journalists
Compiled client reports and wrote news briefs daily